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THE MEDIA BUYER'S
INTELLIGENCE LAYER.

AdWink doesn't just show data. It reasons through it. The Oracle Engine is a proprietary two tier AI system built to protect your budget from silent performance decay.

15 MINSync Interval
60 DAYSBaseline Window
2 TIERAI Architecture
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How the Oracle thinks.

01

INGESTION

Raw data synced from Meta Graph API every 15 minutes.

02

BENCHMARK

Performance measured against your 60 day brand baseline.

03

SCORING

Composite Health Score built per campaign objective.

04

DETECTION

Anomalies flagged when drift exceeds dynamic thresholds.

05

ORACLE

AI generates a strategic correction plan in plain language.

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The engine never confuses success.

Every campaign objective demands different success metrics. AdWink switches its evaluation mode automatically so alerts are always relevant.

shopping_bag

SALES

ROAS, CPA, Purchase Value

person_add

LEADS

CPL, Lead Quality, Volume

ads_click

TRAFFIC

CPC, CTR, Landing Page Views

forum

ENGAGEMENT

CPE, Interaction Rate

visibility

AWARENESS

CPM, Frequency, Reach

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Two tiers of reasoning. One conclusion.

TIER_01 / AUTO_ORACLE

Instant Correction

High speed, low latency model. Fires automatically after every data sync. Built for immediate response to critical threshold breaches.

LOG_OUTPUT
[!] ALERT_TRIGGERED: LOW_ROAS
TIER_02 / DEEP_SCAN

Strategic Root Cause

Massive context window reasoning. Triggered on demand for investigative deep dives. Analyses 7 days of daily trends to surface the underlying "why".

DEEP_SCAN_RESULT
[i] ROOT_CAUSE: AUDIENCE_FATIGUE
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Your brand is its own benchmark.

Industry averages are useless because they don't know your margins, your offer, or your history. AdWink computes a rolling 60 day average for every metric on every account you link.

ROAS 1.5x for a High Ticket Brand = CRITICAL_FAIL
ROAS 1.5x for a Dropship Brand = EXCELLENT_SCALING
DRIFT_ANALYSISLIVE
BRAND_BASELINE
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GIVE YOUR CAMPAIGNS
A BRAIN.

Connect your Meta account and the Oracle begins monitoring within minutes.

INITIALIZE_ORACLE